Princess cruises

Challenge: Princess had lost their way and was focusing most of their marketing on price-driven retail promotions aimed at conversion, and ironically their bottom line was suffering. They needed to take a step back and stand for something bigger and encourage consumers to engage in experiences vs. just taking a vacation.

Insight and Idea: We’re often told to live life large but sometimes our best experiences happen when we take a moment to breathe. We developed a campaign that encouraged travelers to dare to feel small compared to the beauty of the world around them. Media included TV, OLV, digital and social.

Results: The campaign helped increase Princess’s NPS and contributed to increased bookings in the quarter following the campaign’s launch.