Nordstrom

Challenge: Nordstrom was seen as a high-end but outdated brand that catered to an aging customer. They needed to attract a younger, more socially active audience to help propel the brand forward in the new era of social media.

Insight and Idea: The two biggest factors in millennial wardrobe shopping were look and cost, which is many purchased from fast-fashion brands like H&M and Forever 21. They weren’t aware that Nordstrom carried the looks that they craved at prices they could afford. We developed the Youphoria campaign, a suite of work that showcased the on-trend, fashion forward looks that millennials craved. We partnered with influencers to drive millions of views and engagements, sparking positive social chatter and increased sales with our audience. Media included OLV, digital, social and events.

Results: Youphoria helped drive younger customers in to retail with increased revenue for key Nordstrom sub-brands Topshop and Topman. The campaign was so well received at Nordstrom, that our agency was awarded the much larger Nordstrom Rack business.